Improve Process. Develop People.


Introduction into Marketing Concepts
  • Duration : 1 day
  • Reference : mark 001
  • Price : On request

Who is this for?
This course is for individuals who have little, or no experience, in marketing and want to find out what marketing is all about.

What is it about?
This course is about equipping you with basic marketing skills. You will look at what marketing is. You will explore different concepts in marketing and the various skills required to be a good marketer. You will look at the benefits of marketing and ways to progress in your marketing career.

What will I get out of it?
•    Know what marketing is
•    Know the principles of effective marketing
•   Learn how to communicate a product or service to customers

•    Why marketing is a necessity in your organization
•    The 7Ps (product, price, place, promotion, people, process and physical evidence)
•    How to apply the marketing mix
•    More about your customers
•    How to manage customer relationships
•    How to communicate with internal and external customers using different means


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