Improve Process. Develop People.


This course is for individuals with some previous marketing experience, who want to learn more in-depth marketing skills.
  • Duration : 3 days
  • Reference :
  • Price : On request

Course Overview

Who is this for?

This course is for individuals with some previous marketing experience who want to learn more marketing skills to target a specific market.

What is it about?

This course equips you with the skills to develop competitive advantage. You will learn how to deliver value to your targeted audience. You will learn and explore different models and frameworks for strategic marketing. Learn how to create strategic marketing plans to suit your audience or customers. 

What will I get out of it?

•    Know what strategic marketing is
•    Know how to make a strategic marketing plan
•    Know how to facilitate the marketing plan process
•    Know how to analyze a marketing plan

You will learn

•    How to identify the distinctive characteristics, role and activities of strategic marketing.
•    How to evaluate a strategic business portfolio using ‘portfolio analysis’
•    How to put together essential elements of strategy into a cohesive one page strategy statement.
•    How to identify issues likely to be met when introducing strategic marketing into an organization and identify the ways by which they might be overcome.
•    How to implement  the strategic marketing planning process in your own organization
•    The process of competitive advantage and brand position development
•    About strategic analysis


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